Social Responsibility In Globalizing World -Myassignmenthelp.Com

Question: Discuss About The Social Responsibility In Globalizing World? Answer: Introducation Ethics is a set of principles that draw the line between acceptable and unacceptable conduct. It is a branch of philosophy that outlines our obligation and moral duty to the society. How we ought to act. Marketing ethics describes the boundaries of acceptable behavior in the market. This includes the adverts of a product and real value a consumer would get from the same. The value should be attached to quality and quantity of products. Overbilling and fraud are ethical risks (Tsutsui, 2015). Ethical marketing is important as it helps us manage ethical misconduct from employees and managers with the overall aim of protecting the consumer. Unethical marketing is on the rise as companies are competing with the ever-changing trends of consumer tastes and their competitors pressure. With the aim of keeping afloat in the market, some companies are tempted to employ unacceptable means so as to keep and attract new clients (Schrader, 2016. The following adverts are clear examples of unethical marketing. Comparison of brands is ever increasing among competitors. These comparisons create confusions and problems to end users, who are left to wonder about the right choice of products (Tolhurst, 2015) Comparison of Colgate and Pepsodent toothpaste. The BMW advert on its headlight technology was greatly exaggerated. This misled the consumers since the advert claimed that the drivers from oncoming vehicles would not be dazzled. The technology capability would not achieve this. This advertisement of LOreals anti-wrinkle cream that featured Rachel Weisz is unethical. It was immensely exaggerated. This is misleading since the cream does not have the ability to clear wrinkles in minutes (Plunkett, 2012). The rapid changes in the society demand that companies be consistent with morally acceptable conduct lest you lose clients. There are certain business entities that operate within the boundaries of socially responsible marketing, taking into accounting both environmental and social obligation. The outstanding company is the software giant called Microsoft. This company has its headquarters in Redmond, Washington, USA. It is among the top-rated organizations that adhere to the principles of socially responsible marketing. What really makes Microsoft to be highly ranked? Studies show that the operations of Microsoft are transparent with the governments, non-profit making organizations, and other investors (Tolhurst, 2015). The company does not encourage the use of underhand methods to acquire tenders or licenses. The company boasts of paying due to governments according to laid down procedures of various territories. Despite their economic muscle and the profits Microsoft makes, its success is not limited to this. The tech giant has taken initiatives to support the society. It has a well-laid employee giving campaign that has been running since 1983. The records of this kitty indicate that more than US$ 1 billion had been donated to various communities worldwide. The company has supported schools to put up technological equipment. The spirit of charity has been extended by setting aside a total of 650,000 employee volunteer hours, for the society. The employees of Microsoft have been motivated to run the societal obligation at will. They are self-driven to work for the community. They use their skills and expertise to sustain and address pressing societal problems through an initiative called Hack for Good. They have been engaged in unveiling a tool that disrupts sex trafficking and an application that transforms the foster care system. This tech giant is committed to upholding sustainable environmental practices. It is pursuing innovative approaches that shall guarantee a low carbon future (Michael, 2015). They have adopted a carbon neutral position so as to accelerate the paradigm shift to clean energy. It has therefore funded ventures that develop wind, hydro and solar energy. It is important to note that the company has adopted the use of renewable energy according to Kefi (2015) to run its activities. It is noted that in 2016, 44% of its power was derived from renewable energy. This is projected to increase even further in the coming years. Microsoft is committed to making publications about greenhouse gas emissions available to the public. Microsoft has vowed to responsibly use water resources and avoid its wastage. The company has explored harvesting of rainwater in their office buildings. Rainwater is further captured and used in irrigation as evidenced in India. Everyone is concerned about the ever-increasing levels of e-waste. Microsoft has implemented a waste implementation program. Office supply is required to be reused. Recycling is a fundamental principle of the waste minimization program (Chandra, 2015). Microsoft has a zero policy for electronic waste landfill. Since e-waste is inevitable, it has developed a systematic program that recycles and reuses e-waste. Refurbished computers are sold in the market as an effort of recycling. Finally, the company encourages the use of compostable tableware in its offices to help curb generation of non-biodegradable waste. References Chandra, R. (2015). Environmental Waste Management. CRC Press. Kefi, H. (2015). Information Technology Ethics:Concepts and Practices in the Digital World. New York: Cambridge Scholars Publishing. K. (2015). Empirical Evidence that humans are causing global warming. Skeptical Science. Plunkett, J. (2012). L'Oreal advert featuring Rachel Weisz Banned for being' Misleading'. The Gaurdian. Schrader, M. (2016). 'Misleading' BMW advert banned over exaggerated headlight psychology. BT. Tolhurst, N. (2015). The A-Z of Social Corporate Responsibility. Wiley. Tsutsui, K. (2015). Corporate Social Responsibility in a Globalizing World. United Kingdom: Cambridge University Press